PETALING JAYA, August 30 – Following the success of Credit Guarantee Corporation Malaysia Berhad (CGC) in securing the station naming rights in May this year, the Glenmarie LRT station was renamed as the “CGC-Glenmarie LRT Station.
The CGC-Glenmarie LRT Station is the fourth to be rebranded under the Station Naming Rights Programme by Prasarana Malaysia Berhad (Prasarana), after AirAsia-Bukit Bintang Monorail Station, Bank Rakyat-Bangsar LRT Station, and KL Gateway- Universiti LRT Station.
“The naming rights of CGC-Glenmarie LRT Station would be our maiden effort to utilise LRT station for corporate branding purpose. This is in tandem with our long-term objective and also in line with our ongoing effort to ensure CGC’s exposure to the public, in particular LRT passengers,” said CGC Chairman, Dato’ Agil Natt in his welcoming remarks.
The CGC-Glenmarie LRT Station has a massive park and ride facility, an added value to the station. The station is expected to provide the opportunity to reach out to more than five (5) million commuters traveling on Kelana Jaya line on monthly basis.
CGC’s President and CEO Datuk Mohd Zamree Mohd Ishak said: “The renaming of the LRT station to CGC-Glenmarie LRT Station is a key branding exercise for us in line with our Aspiration To Be The Household Name For SMEs by 2020.”
“As CGC marches forward to be the champion of SMEs in the country, we will continue to invest in branding and promotional activities, which in return, grant immense benefit to CGC. By having a LRT station named after CGC, we are encouraged to serve better in a more effective manner to all Malaysian SMEs,” added Zamree.
“Prasarana Malaysia Berhad would like to record our appreciation to CGC for their support to our Station Naming Rights Programme. We firmly believe that this programme provides a win-win formula for CGC and Prasarana as we take the business of advertising and branding to new heights.
“With the increasing ridership for urban rail and public transport as a whole, this programme provides the perfect platform for corporate companies to reach out to their existing and potential clients of their branding and services,” said Prasarana Chief Financial Officer, Encik Megat Khairulazhar Khairodin.
The CGC-Glenmarie LRT Station is located just 100 meters from CGC headquarters and its main branch in Kelana Jaya, Selangor, with 570 parking bays and feeder bus services to encourage more people to use public transport as an alternative to cars, thus reducing traffic congestion.
CGC has also set up an interactive info kiosk for public to get to know more about its products and services, besides exploring alternative financing options available for SMEs. The kiosk also provides facilities such as free Wi-Fi, videos of successful CGC customers displayed to inspire entrepreneurs.