"After CGC’s assistance, we were able to proceed with our on-going expansion plans, extend our product line, grow our team and invest in retail."
Breena Empire | Cosmetics Retail
Petaling Jaya, Selangor
Nur Sabrina Tajudin
As a beauty blogger, Nur Sabrina Tajudin knew a lot about beauty products. In fact, her clients inundated her with thousands of products sent for review. With experience, knowledge and a keen interest in beauty, she had launched Breena Beauty in 2015 with one product - Face Luxe Brush, a best-selling multi-tasking powder brush. Another smash hit she created and designed herself is the Makeup Sponge, a product that beauty-lovers hoard. Today, her cosmetics range covers more than 40 products, with plans to add more items.
In a short time, magazines Marie Claire and Harper’s Bazaar featured her products. Besides that, Elle Malaysia online nominated Nur Sabrina as a successful woman entrepreneur for cosmetics products. Breena Beauty is now a fast-growing local cosmetics brand that offers beauty tools and colour cosmetics, both online and in retail stores. The company has won many product awards, too, and has Playup Parkson’s number-1 best-seller product.
Her husband and business partner found out about CGC on YouTube. They had first started their enterprise with the money received as wedding gifts. Explains Nur Sabrina:” We needed funds for expansion, especially when we are in retail. And that comes with detailed design and branding.” Since they were new, other banks were cautious, especially towards local brands, she adds.
They received a BizMaju loan in 2018 and a BizMula-i in June 2019. “After CGC’s assistance, we were able to proceed with our on-going expansion plans, extend our product line, grow our team and invest in retail.” They also managed to increase their sales revenue by more than 50%, with growing profit.
Once a small-scale online beauty brand, Breena Beauty is now available on their own breenabeauty.com, as well as shopee.com, Watsons and selected stockists. With cult products, strong online presence and social media influence, Breena’s regular customer base is growing.