“I was able to increase my output volume and add more stockists and agents. Needless to say, my monthly sales increased.”

As a perfume lover, Heryannorhafiza Mohamad has always been fascinated by scents. To feed her passion, she was determined to produce her own - unique, halal and affordable. Last year, her dream finally came true with her own original seven scents for both men and women.

Previously her Fieriche perfumes were inspired by other brands; she used to sell other perfume brands and cosmetics. “I did a lot of research to find out what people would like, learned how to mix perfumes and, most importantly, create my own formulas,” proudly states Heryannorhafiza.

In October 2018, she applied for a BizWanita-i scheme to gain working capital. “I was able to increase my output volume and add more stockists and agents. Needless to say, my monthly sales increased.” In February 2020, Heryannorhafiza moved to new, larger premises in Lukut to cater for stock increase and add space to prepare customer deliveries. She added new equipment and now manufactures her own perfumes to ensure quality control. Another CGC advantage, she finds, is the opportunities for entrepreneurs like her to showcase products at the corporate events.

Before the financial aid, Heryannorhafiza was not able to order larger quantities of perfume liquid from France, other raw materials and bottles. “Before CGC’s capital injection, I had problems with product volume and I lost stockists because I couldn’t meet their demand. CGC has really helped me move forward despite the many challenges and problems.” Now her online business is better, but it would have been difficult, she admits, if they had to rely solely on offline channels.

For Heryannorhafiza, in owning a business it is important to have a bigger mission, to help other people by empowering them as stockists and agents. “By sharing what I have with them, they earn an income, too.”

12/19