“I appreciate CGC’s trust in us, their belief that we would be able to improve and grow our small, homegrown enterprise.”

“The secret, the uniqueness of our satay, lies in our peanut sauce,” reveals Fadrul Azmil. Indeed, his late grandfather’s recipe is the reason for Satay Keluarga Kemaman’s popularity. Social media commentators rave about the satay’s reasonable price, succulent morsels of chicken and beef and the inimitable sauce that brings the taste of satay together.

Fadrul Azmil was 18 when he decided to join the family business. He admits that, even as a teenager, he was more interested in business than his studies. So for the last decade, with his brother Fadrul Izhan, he has been running their family satay business.

With a keen ambition to expand in 2018 after acquiring a CGC BizMula-i financing, the brothers managed to develop their business. They moved from their old premises into a shop lot, purchased chillers and upgraded their kitchen. “I appreciate CGC’s trust in us, their belief that we would be able to improve and grow our small, homegrown enterprise.” It’s very hard to grow a business without capital, he states. He is certain now that they would have only reached a certain level, unable to progress, if not for the capital received.

After the financing helped them upgrade their business, their fame and dealings grew. Not only in Kemaman but also in surrounding areas, with branches in Kuala Terengganu and Kertih. Most recently, they opened another outlet in Kuantan, to the delight of out-of-state fans.

From a legacy business, they ventured into frozen satay. To ensure that their satay quality is not compromised, they produce all their supply in their Kemaman factory. From here, to maintain quality control, the branches collect their share daily.

With CGC’s concerted help the brothers have grown from a ‘home-based’ business to become Kemaman’s major supplier of frozen satay. Fadrul Azmil steadfastly believes that, to progress further, they have all the right ingredients.

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