KOTA KINABALU, November 23 – Credit Guarantee Corporation Malaysia Berhad (CGC) has organised its signature ‘Gaining Market Access’ workshop series in East Malaysia beginning with its first in Sabah. This workshop is an initiative under CGC’s Developmental Programme to assist Malaysian small and medium enterprises to gain market access especially into hypermarkets in order to grow and expand their business.

The workshop is designed to focus on assisting SMEs on ways to penetrate potential hypermarkets in Malaysia. Besides, it will also guide the participating SMEs on ways to optimize productivity for food industries. 

The half-day programme saw overwhelming response with about 200 local SMEs participating in this workshop held at the Hyatt Regency Kinabalu, Kota Kinabalu, Thursday.

Prior to Kota Kinabalu, CGC had successfully conducted Gaining Market Access workshops at four major market centres namely Kuala Lumpur, Kuantan, Malacca and Ipoh, which has benefited more than 200 SMEs.

CGC’s Chief Business Officer Mr. Leong Choong Weng said: “Before any business can gain access into the international market, firstly, they have to establish themselves in the local market. More importantly, their products must be known brands that are sold widely especially at popular hypermarkets. This is one of the challenges faced by the SMEs which we are aware of and doing our part in helping them to learn and understand the hypermarket requirements through these workshops that we are organising nationwide.”

He further added that this workshop series is a testimony of CGC’s dedication in promoting the growth and development of competitive and dynamic Malaysian SMEs.

“The CGC Gaining Market Access is a workshop for the SMEs to share their thoughts and challenges they are facing with the subject matter experts during the Q&A session. Essentially, this workshop acts as a platform for SMEs to he


ar and communicate directly with any matters relating to their business and market access,” added Leong.

The workshop is catered to all SMEs that are interested or are currently facing difficulties in gaining market access to hypermarkets, and also for those who are keen to increase their business growth and exposure. 


Prominent speakers such as Mr. Norman Rajen Abdullah, the General Manager of Mydin Malaysia with more than twenty (20) years of experience in the Hypermarket Industry and Mr. Muhamad Elyas Harun, CEO of Dreams Machine Resources as well as certified Halal professional trainer shared their knowledge and expertise to the SMEs throughout the workshop.

As an intermediary dedicated to SME development, CGC remains committed to improving its SME outreach through its various programmes and initiatives undertaken to be able to serve the needs of SMEs through financial and other advisory support services more effectively.

As at October 2017, CGC has approved RM3.11 billion under various guarantee and direct financing facilities and has benefitted about 7,086 SMEs.